Delivering The Sitecore Experience

I have been meaning to write this post for a while as I have been using this nifty little feature in all my content search API implementations using the Solr provider. Unsafe: Defining SearchResultItem classes using hard coded Solr fields names for IndexField data annotation attributes as follows: [IndexField("page_title")] public string PageTitle { get; set; }   Problems : Cause runtime errors when field names change in Sitecore Hard coded strings, sort of magic values Unmanageable code Safe: Define SearchResultItem classes using strongly typed constants for data annotation attributes as follows: [IndexField(SampleItem.PageTitleSolrIndexFieldName)] public string PageTitle { get; set; } Solution : Compile time errors are way better than runtime errors More manageable code More readable code More dynamic query building Trick : Fetch Solr translated field name values on template fields  using  FieldNameTranslator  and reference them  w...

Achieving the  Run phase means that you have arrived when it comes to your digital marketing goals and capabilities. Before you continue with the Run phase, if you haven't already read Part 1 and Part 2 of this 3 part series, I highly recommend reading the Crawl and Walk phases first. As this the last phase of experience marketing maturity, sky is the limit to what you can do with Sitecore's experience marketing features. Let's see what more we can do within our four categories of experience marketing tasks: Content Profiling Content Personalization Contact Profiling Analytics The Run Phase One thing you will start to notice as we get into the Run phase is that you start to blur the lines between the 4 categories mentioned above. Each category will start to get intertwined with another. Let's see how occurs in this phase: Content Profiling - Run Phase By now you should have a good grasp of audience segmentation and having arrived at well define...